9 Ways to Boost your Keyword Research
Look for Niche issues related to your business:
Instead of looking for keyword ideas directly through Keyword research tool (Google Keyword Planner), the advertiser must identify words/subjects related directly or indirectly to their business. Example: A high-end window seal producer who deals in plush push windows, modern artwork painted window seals would think of advertising on real estate sites but that mightn't help coz all home buyers may not be able to manage expensive window seals, it's a luxury and not a necessity. Instead, someone interested in buying luxury cars or someone looking for high-end expensive furniture might want to use this service.
Look for the Long tail of your Key Words:
There are 3 types of Keyword – Head, Body and Tail. Head keywords are usually one-word keyword and have high search volumes but really low conversions. For example Shoes. Someone hunting for shoes may be looking for school shoes, casual shoes, running shoes, walking shoes. Consequently, head keyword doesn't convert nicely.
Body keyword is 2-3 word phrases which are more particular than head keyword and gets decent search. Example: Running shoes, school shoes, party shoes. All these aren't brand specific so by investing on such keyword, your rivalry might be helped as well. A keyword that is tail is long with multiple words which are generally special. Example: Running shoes for 10 years old; shoes for a baby son. Though they don’t get much search quantity, they bring applicable audience and the chances of conversion are high. It really is advocated to have a combination of body and long tail keyword in your keyword bank.
Urgency Key Word:
Use urgency Key Word as they might be of importance to people that are in emergency needs. Example: Instead of cake or cake delivery, people desiring to deliver cake in the night at 12 might ask for cake delivery at midnight or cake delivery same day and will also be the ones who are ready to shell out more money.
Use Google Wild Card suggestion:
Then Google Wild Card can help, if the advertiser is looking for terms to fill up the middle of the keyword phrase or the start. Example: Best_running shoes. Best women running shoes; best minimalist running shoes are suggested by wild card that is Google
Speak their language:
It is critical that right language is used. Similar/same words have completely different significance in different locations, thus keyword should fit the language preciseness of the location targeted.
Focus on Modifiers:
modifiers will make it simpler for customers that are looking for a particular purpose to come to your website. Example: People looking for best cost will key in modifiers like cheap, on-reduction whereas individuals looking for uncommon things will key in modifiers like unique, exclusive while they are searching for the product online.
Focus on Special Needs:
The user might be prepared to convert, in case the Key Word helps the customer get to the website offering solution to special needs. Example: Individuals with big feet will go to the website advertising shoes for folks looking for plus size clothing will search so, big feet and the website advertising the same will get more traffic from customers that are applicable.
Use Geo-targeted search terms for Local search:
If your business is local, it'll be easier to drive visitors to the website by adding a Geo-targeted keyword for search. Example: If you are operating a coaching centre in Jamshedpur, your ad should say “best coaching centre in Jamshedpur” instead of “Best coaching Centre” to have more traction to the customer that is applicable. These keywords might have fewer search volumes, but they're more likely to convert and highly targeted.
Optimise for things that don’t exist:
When a customer searches for services/information that's difficult to achieve, then putting up an article which burst the myth will drive more traffic.
You can learn more about the 9 Ways to Boost your Keyword Research by digital marketing institute in delhi and also digital marketing course in delhi from Techstack.