Types of digital marketing
The concept of digital marketing is very wide, it consists all form of marketing operating digitally or electronic device
The most common digital marketing are:
• Email marketing
• SEO (search engine optimization)
• PPC (pay per click)
• Social media (marketing)
• Online advertising
• Viral marketing
• Text messaging
1. Email marketing:
It is the earliest form of the digital marketing.it is a way to sending commercial messages, the delivering personalized and targeted messages at the correct time both comes under it as, brands like amazon, Flip kart, Lens kart and other websites send emails to their targeted audience, its mainly used to send advertisements, sales information, request business to build the trust, loyalty and brand awareness, email marketing can be done either for the sold list or the current database of customer.
Email marketing can be of different type:
• Transactional email : these are mainly triggered emails based on customer’s relation and action with a company.
• Direct emails : it is used to send promotional messages and involves the marketing purpose.
• Mobile email marketing : it is used to get the attention of users in a wide range.
2. SEO (search engine optimization) : the most common type of digital marketing which is mainly used to a visibility of website across the search engines.it includes various types of techniques like technical analysis, blogging, content creation and link building.
All search engines have a list of primary searches on their website such as google, yahoo, and Bing. Where the web pages and other contents like videos are shown on the basis of ranking.
3. PPC (pay per click) : it is known as paid search in the process of pay per click adverts are placed to the right or above of the organic result of the website. The cost of the click is based on the competitiveness of the keyword is bidding on.
4. Social media : it is the typically use of social platforms and websites for a promotion of products or service. Most of the social media sites have their own database analytics tools which help company to track the progress, engagement, and success of ad campaigns. It includes the management of the implementation of marketing campaigns. It is all about the management of brand image through the multiple social channels like Facebook, twitter, Linked In, Pinterest and many others. This type of marketing has become very popular.
5. Online advertising : it is different from PPC, it constitutes the process advertising on other websites. It is also known as online marketing, web advertising, and internet advertising. It includes email marketing, search engine marketing, social media marketing and various types display advertising.
6. Viral marketing : it is mixing of various elements of marketing. It consists of publication of an element of content. It includes the videos on YouTube, blogs, traditional elements, email marketing and all of these having goals to assure the contents grabbing the attention of the market and to spread through naturally.
7. Text messaging : it is also used in a vast range of digital marketing. Especially when the usage of the smart phone is rising exponential around the world.
You can learn more about the Types of digital marketing by digital marketing institute and also digital marketing course from Techstack.